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資料來源:http://www.iht.com/articles/2006/01/06/business/video.php
 
1.Instead of tuning into programs preset and determined by the broadcast
network or cable or satellite TV provider, viewers would be able to search
the Internet and choose from hundreds of thousands of programs sent to them
from high-speed connections
 
2.At the International Consumer Electronics Show here this week, a future
dominated by Internet TV, or IPTV, seemed possible, maybe even inevitable
 
3.Giants like Yahoo and Google turned their attention to offering new Internet
programming. Hardware companies like Intel introduced chips and platforms
that can push videos sent via an Internet connection to living-room screens.
And Microsoft looked for alliances that would enable its software to
dominate living rooms as well as the home office
 
 
4."Appointment-based television is dead," "The cable industry is really in danger of becoming
commoditized."
 
5.In the battle for the living room, cable and satellite and, increasingly,
phone companies are trying to defend their turf by offering customers more
choice through a broader array of content in video-on-demand programs
 
6.Potentially, IPTV could replace the 100- or 500-channel world of the cable and satellite
companies with millions of hybrid combinations that increasingly blend
video, text from the Web, and even video-game-style interactivity.
 
7.But the advantage of IPTV is that it could potentially be deployed at lower
cost than current cable television systems and can offer consumers features
like the ability to record several programs simultaneously without having to
add costly additional tuners
 
8.Companies like Apple, Google, Intel, Microsoft, Yahoo and others are all
beginning to make available an ever widening array of video content that
looks more like a world of five million channels rather than 50 or even 500
 
9.On Thursday, Intel introduced its new ViiV computer design that is intended
to bring the capability of the personal computer to the living room. ViiV is
a set of computer hardware and software technologies that will go inside
computers and set-top boxes.

10.Several hundred consumer electronics and computer companies announced plans
to build ViiV-based systems, and Otellini said that more than 100 companies,
including AOL, ESPN, MTV, NBC and Turner Broadcasting, would offer digital
content to be played on ViiV-based systems
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